華潤集團總部深圳灣綜合發(fā)展項目建筑設(shè)計方案國際競賽公告

Notice for the International Design Competition of
China Resources Headquarter Shenzhen Bay Mixed Development Project

1.項目背景
Background Review of the Client
近十余年來，在“立足香港、面向內(nèi)地”戰(zhàn)略方針的指引下，華潤集團全力參與內(nèi)地經(jīng)濟建設(shè)，在內(nèi)地建立了雄厚的產(chǎn)業(yè)基礎(chǔ)，內(nèi)地已成為華潤的主要資產(chǎn)、業(yè)務(wù)收入和盈利來源，深圳在其中扮演了重要角色。目前華潤在粵投資中，僅深圳市就占了投資總額的63%；華潤的25家直屬企業(yè)中，已有15家企業(yè)的內(nèi)地總部落戶于深圳。在上述背景下，在深圳適當(dāng)區(qū)域擇址建設(shè)新的集團總部以及包括華潤萬家在內(nèi)的各利潤中心總部，成為當(dāng)務(wù)之急，以解決目前集團各部門面臨的辦公場所嚴(yán)重短缺的問題，并能極大地發(fā)揮集中辦公的優(yōu)勢，提高效率，同時在新的時代背景下樹立集團新的企業(yè)形象。
Over the past decade, under the strategic guidance of "Based in Hong Kong, Focus on Mainland”, China Resources Group has fully participated in the economic construction of the mainland. With a strong industrial base in the Mainland, mainland has become the main assets, business income and earnings sources of the Group and thereinto Shenzhen plays an important role. Shenzhen alone has accounted for 63% of the Group’s investment in Guangdong Province. 15 companies of the 25 subordinate enterprises of China Resources in mainland are headquartered in Shenzhen. Therefore, appropriate location selection for the construction of the new headquarter of the Group and headquarters for its various profit centers in Shenzhen is a matter of priority for the serious shortage of office space for the Group. Thus, it can fully play the advantages of centralized office, improve working efficiency and establish a new corporate image for the Group.
華潤集團總部深圳灣綜合發(fā)展項目（以下簡稱本項目）位于后海中心區(qū)核心位置，科苑大道東側(cè)，海德三道南側(cè)，用地面積53661.74㎡（其中建設(shè)用地面積：44001.29㎡，公共集中綠地面積2011.85㎡，市政道路面積7648.6㎡），計容建筑面積490000㎡，由華潤集團總部大樓、華潤萬家總部大樓、高端商業(yè)中心、白金五星級酒店、高品質(zhì)商務(wù)公寓及高端住宅等組成。項目所在地深圳市南山后海中心區(qū)是深圳極為重要的濱海灣區(qū)，是深圳建設(shè)濱海城市的標(biāo)志性區(qū)域，也是深港連接的地區(qū)，更是代表未來最具活力的中心城區(qū)。本項目著眼于總部辦公、商業(yè)開發(fā)與深圳灣體育中心的完美融合，共同營造市民喜愛、充滿活力、富有內(nèi)涵和趣味的二十四小時工作及生活場所，成為具有國際影響力的濱海綜合開發(fā)項目。
China Resources Headquarter Shenzhen Bay Mixed Development Project (hereinafter referred to as the project for short) is located in the core position of Houhai CBD, east of Keyuan Boulevard and south of Haide 3 Road. Its land coverage is 53,661.74㎡(of which construction coverage is 44,001.29 ㎡, public centralized green area 2,011.85 ㎡, municipal roads 7,648.6 ㎡), GFA 490,000 ㎡that consists of China Resources Group’s headquarter building, the Vanguard headquarter building, a high-end commercial center, a platinum five-star hotel, high-quality business apartments, high-end residence and etc. Houhai CBD of Nanshan District is an extremely vital coastal bay of Shenzhen that’s not only an iconic coastal city area, a connected area of Shenzhen and Hong Kong, but also the most dynamic center in the future. The project focuses on the perfect fusion of the headquarters offices, commercial development and Shenzhen Bay Sports Center, so as to create a 24-hour working and living spaces with vitality, rich connotation and fun and finally make it a coastal complex with international influence.

本次競賽由華潤集團旗下的華潤置地（深圳）發(fā)展有限公司、華潤萬家（深圳）發(fā)展有限公司、華潤深圳灣發(fā)展有限公司三家子公司聯(lián)合主辦，由華潤深圳灣發(fā)展有限公司承辦。
The competition is jointly co-hosted by 3 of the Group’s subsidiaries: China Resources Land Development (Shenzhen) Co., Ltd., China Resources Vanguard Development (Shenzhen) Co., Ltd., China Resources Shenzhen Bay Development Co., Ltd, and organized by China Resources Shenzhen Bay Development Co.

2.競賽內(nèi)容
Competition Contents
本項目用地被市政道路和內(nèi)部道路共劃分為5個子地塊，編號為P01-P05。其中P-04地塊為華潤集團總部大樓用地，不納入本次設(shè)計競賽范圍，目前已確定其總平面方案，大樓單體體型為圓形平面，高度約500米。本次設(shè)計競賽涉及的地塊為P01、P02、P03及P05。競賽共分A、B兩個子項，子項A為P05地塊，功能為白金五星級酒店及高級商務(wù)公寓；子項B為P01、P02及P03地塊，功能為華潤萬家總部大樓、高端商業(yè)、超高層住宅。地塊具體位置、各項技術(shù)經(jīng)濟指標(biāo)及各功能設(shè)計要求詳競賽任務(wù)書（資格預(yù)審階段）。
The project land is divided into five sub-plots by municipal roads and internal roads, numbered as P01-P05. Thereinto, P-04 is for the construction of China Resources Group’s headquarter building that’s not included in the design competition scope and its master plan is set, building shape as a circular plane, about 500 meter high. The competition design scope is P01, P02, P03 and P05. The contest will be divided into two subitems--A and B. Subitem A is for the design of P05, functioning as platinum five-star hotel and high-end business apartments. Subitem B is for the design of P01, P02, and P03, functioning as Vanguard’s headquarter building, high-end retails and high-rise residence. For the specific location of the plot, the technical and economic indicators and functional design requirements, please see the Design Brief (qualification-review stage).